You want to carve a niche in the Internet jungle but don’t have the money to hire a professional? Why not learn them yourself? You can attend an online marketing school and learn the concepts of SEO, online PR, analytics and social media tools, among others. In this way you can make the Internet work for you and not depend too much on a professional marketer to promote your company online.
Knowing the basics of SEO and techniques that work: Search engine optimization is still an effective method gets your company website to the top of the search engine pages of Google, Yahoo or Bing. These search engines use complex algorithms to make that what they recommend to the readers is the most relevant information related to the phrase or keyword typed. There was a time when SEO practitioners stuffed their articles with keywords to get to the top of the page. But this won’t work now that Google and Bing tweaked their formula. In fact, it’s counterproductive as what you will learn when you attend lessons from an online marketing agency regarding this matter. Aside from that, you will also learn the basics of traffic and links, developing content for greater credibility, interpreting results page, or the ingredients for a successful website.
Social media and online PR: Social media sites like Facebook, YouTube and Twitter changed the way Internet marketing is played. Even companies are opening up their own Facebook and Twitter pages because they are free after all. Once you finish with online marketing training, you will learn the fundamentals of viral marketing, brand development and how to maximize the potentials of YouTube in reaching out to your target market. Among the Internet marketing tools, the online PR is the most underutilized because they are very difficult to make. You can learn the tools in choosing keywords, online services to submit your press releases, headline writing, linking with influential bloggers, and optimizing a company event and getting the word out.